Mehtap Elaidi is a contemporary womenswear brand which caters to the contemporary woman in search of functional clothes with a unique twist. Founded by designer Mehtap Elaidi in 2000, ME is an all-around pret-a-porter brand offering all kinds of items such as dresses, skirts, jackets, etc. Using a modern typeface with playful details, we set out to create a modern, sleek and minimal branding which would reflect the brands eponymous style. The neutral color palette of stone and white tones set against effortless black, was accompanied ME monogram which was embossed on various print materials.